Bofta Yimam is an Emmy® Award-Winning Journalist, Former TV Anchor, Media Personality, International Speaker and Executive Coach.
She has been honored for her work nearly every year in her career, including a Regional Emmy® award and the prestigious Edward R. Murrow award. Bofta is the first Ethiopian-American newscaster to receive an Emmy for her work. For more than a decade, she’s reported live on the morning and evening news for TV affiliates around the country, including CBS and ABC. In 2013, she won a Midsouth Regional Emmy® for excellence in “Continuing Coverage.” Her report led to Governor Bill Haslam signing a Tennessee law to keep convicted aggravated rapists in prison for their full sentence. One year later, she received the Pennsylvania AP Broadcasters Association award for Outstanding Investigative Report. Throughout her career, Bofta has also received a variety of Emmy nominations highlighting her ability to write across multiple mediums, including: light feature, historical/cultural special report, sports feature, on-camera talent specialty assignment and investigative series.
Today, Bofta is a CEO, Coach and dynamic International Speaker. She mixes high energy storytelling and unique content to empower audiences around the globe (click here to watch Bofta on stage). She recently spoke at several exquisite events, including Global Thinkers Forum Gala in London, the Africa Trade & Investment Global summit in Washington D.C., the Ethiopian Community in Seattle’s annual gala, EQT’s Supplier Diversity Matchmaking Summit in Pennsylvania and served as the Conference Host for IMTC in Miami. Event organizers praise her warmth, seasoned delivery, elegance, and savvy social media skills.
As a coach, Bofta works to help change agents and industry transformers craft and syndicate their compelling signature story so they can deeply connect with their audience, establish authority, create impact and transformation from the stage and on screen… while reducing the fear and anxiety of sharing their story to a group.
Using her decade of media experience, LIVE TV Anchoring, award-winning investigations, speaking engagements as well as hosting her signature Speak & Influence private workshops, Bofta helps her clients achieve a powerful signature story so they can share “on demand” while replacing their fear of validation with incredible confidence.
Her clients call the process transformative.
Those who work with Bofta breakthrough fears and finally, move closer to their dream of sharing their story with the masses– within weeks.
Bofta is the creator of the P.O.W.E.R. Story Formula™ and hosts her signature StoryCraft™ Masterclass trainings year-round. As a workshop facilitator for corporate trainings, you can count on Bofta to create highly customized, interactive, entertaining and deeply substantive content. Previous corporate engagements include Vistage Worldwide, the African American Chamber of Commerce of Western Pennsylvania and the National Association of Black Journalists.
She’s frequently tapped as a guest speaker on podcasts and offers her own weekly motivational segment, Rise and Shine With Bofta Yimam, available to listeners worldwide through Urban Media Today radio and UrbanMediaToday.com
In 2019, Bofta was nominated for the Asian-African Chamber of Commerce & Industry International Leadership Award and the Black Business Review’s Top 40 Under 40 professionals. She has also been named on the 100 Tropics Changemakers List, recipient of the ‘Young, Gifted and Black’ award and selected as a ‘Women of Excellence’ honoree by the New Pittsburgh Courier.
Bofta is a career and life mentor with the London-based organization, Global Thinkers Mentors Program. The mentors program is designed to advance woman’s empowerment and youth development around the world.
When she’s not on-air or coaching, Bofta is plotting her next bucket list destination. She’s swum with dolphins in Mexico, climbed a mountain (not planned) to reach a remote Ethiopian monastery, jumped off a 35-foot-high Jamaican cliff and backpacked twice in Europe.
She recently traveled to Cuba with nine other journalists for independent reporting projects covering race and other African diaspora issues.
2019 Asian-African Chamber of Commerce International Leadership Award
2019 Black Business Review Top 40 Under 40 Nominee
2018 100 Tropics Changemakers list
2017 ‘Women of Excellence’ New Pittsburgh Courier
2016 Robert L. Vann Award Winner, Best Investigative Report
2015 Three Mid-Atlantic Regional Emmy Nominations in the following categories: Investigative Report, Historical/Cultural Special, Best Specialty Assignment Reporter
2014 Pennsylvania AP Broadcasters Association Winner, Outstanding Investigative Report
2013 Mid-South Regional Emmy Nominee
2013 Mid-South Regional Emmy Winner
2012 Three Mid-South Regional Emmy Nominations
2011 Edward R. Murrow Winner