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Biography


Bofta Yimam is an Emmy Award-Winning Journalist, former TV Anchor, Media Personality, Speaker and Master Storytelling coach.

She has been honored for her work nearly every year in her career, including a Regional Emmy award and the prestigious Edward R. Murrow award.  Bofta is the first Ethiopian-American newscaster to receive an Emmy for her work.

For more than a decade, she’s reported live on the morning and evening news for TV affiliates around the country, including CBS and ABC.

She’s shared a variety of stories, from survival and loss after EF-4 twisters to a series of cultural reports highlighting race relations. Yimam has the ability to write across all mediums and her work reflects that strength. She’s received Emmy nominations for multiple pieces: light features, historical/cultural special report, sports feature, on-camera talent specialty assignment, and investigative series.

In 2013, she won a Midsouth Regional Emmy for excellence in “Continuing Coverage.” Her report led to Governor Bill Haslam signing a Tennessee law to keep convicted aggravated rapists in prison for their full sentence.

Bofta is a dynamic motivational speaker who mixes high energy storytelling and strong content to empower people. As a storytelling and empowerment coach, Bofta works with entrepreneurs, corporate professionals, authors and executives on crafting their signature talk, delivering their story with power and increasing their visibility.  Bofta is the creator of the P.O.W.E.R. Story Formula™ and also, hosts her signature StoryCraft™ Masterclass trainings for high impact entrepreneurs.

She’s frequently tapped as a guest speaker on podcasts and offers her own weekly motivational segment, Rise and Shine With Bofta Yimam, available to listeners worldwide through Urban Media Today radio and UrbanMediaToday.com

In 2018, Bofta was recognized on the 100 Tropics Changemakers list.  The awards ceremony for the finalists is set to take place in Johannesburg, South Africa.

She was also recently honored with the ‘Young, Gifted and Black’ award and also selected as a ‘Women of Excellence’ honoree by the New Pittsburgh Courier.

When she’s not on-air or coaching, Bofta is plotting her next bucket list destination.  She’s swum with dolphins in Mexico, climbed a mountain (not planned) to reach a remote Ethiopian monastery, jumped off a 35-foot-high Jamaican cliff and backpacked twice in Europe.

She recently traveled to Cuba with nine other journalists for independent reporting projects covering race and other African diaspora issues.