🔥🔥🔥Are you an A.T. ? (more on this below)
Just hopped off the phone with a client who I worked with last fall…. She’s got an upcoming keynote and felt unclear on how to pivot her unique stories to a brand new audience.
Her concerns off the bat?
👉🏾👉🏾👉🏾They are a younger audience, at a totally different stage in life and looking to her for motivation/guidance.
**This can cause a speaker to get inside their head**
🌪Why will they listen to me?
🌪What can I say that will leave a huge impact?
🌪What about my unique experiences could resonate with them?
Within an hour, we tackled all of the above and removed any doubt that she will ROCK this keynote.
We did this through:
🔥Identifying the value she brings to this SPECIFIC audience
🔥Established the main story themes that elevate her unique experiences and which stories will “hit home”
🔥Created pillars and some sub points
🔥Brainstormed ways for her to leverage the keynote for her growing speaking career
🔥Nailed the kind of higher impact she wants for this audience.
Why do I enjoy working with her ?
She’s an A.T. = ACTION TAKER!
–> She reached out, sought out clarity
–> She’s willing to work for her dream of higher impact and put time AND energy behind it
–> After an hour together, she’s more confident, clear-headed and ready to start working on her draft.
And that’s my kind of people.
My question for you… Are you an A.T.?