Bofta Yimam is an Emmy® & Murrow Award-Winning Journalist, DC-based National News Correspondent, International Speaker, Digital Course Creator and Executive Coach. She was recently honored with the Asian-African Chamber of Commerce & Industry International Leadership Award and the Black Business Review’s Top 40 Under 40 Professionals Award. From London to Africa, Bofta has also captured global crowds with her dynamic style and presence. Most recently, she has blended her broadcast career with her innate entrepreneurship skills. Bofta created her signature Speak & Influence program which helps entrepreneurs and executives build their personal brand through crafting their compelling and syndicated story — with an emphasis on fine-tuning their message, confidence, visibility and speaking skills. Despite the ongoing pandemic, she has continued to thrive and build a successful coaching program that empowers others to share their story and build their own brand.
From teenage depression to an award-winning broadcasting career to building a successful business from scratch, Bofta works to inspire others that anything is possible. She firmly believes that adversity has its advantages and there’s incredible power in owning your story — that’s what her clients learn to embrace, too.
She has been honored for her work nearly every year in her career, including a Regional Emmy® award and the prestigious Edward R. Murrow award. Bofta is the first Ethiopian-American newscaster to receive an Emmy for her work. For more than a decade, she’s reported live on the morning and evening news for TV affiliates around the country, including CBS and ABC. Most recently, she’s worked as a National Correspondent from the White House, for CBS This Morning and CBS Evening News. Bofta has also appeared internationally on France-based Euronews.
Today, Bofta is a Coach and dynamic International Speaker (click here to watch Bofta on stage). She recently spoke at several exquisite events, including the American Society of Association Executives (ASAE) Great Ideas Conference 2020 (Main Stage Speaker), Erie Regional Chamber of Commerce Keynote Speaker, the Africa Fintech Summit in Ethiopia, Global Thinkers Forum Gala in London, the Africa Trade & Investment Global Summit in Washington D.C., Prospanica’s Annual Conference in Orlando, ISM Women in Leadership Conference in New Jersey, Eastern Minority Supplier’s Development Council Conference Matchmaker in Pennsylvania and served as the host for the International Money Transfer Conference in Miami.
Event organizers praise her warmth, seasoned delivery, elegance and unique ability to command the room.
No matter the keynote or workshop, you can count on Bofta to provide highly customized, interactive, entertaining and motivational talks. Previous corporate trainings include Vistage Worldwide, Pittsburgh Business Group On Health, the African American Chamber of Commerce of Western PA, the University of Pittsburgh’s Institute of Entrepreneurial Excellence and the National Association of Black Journalists Baltimore Chapter.
Using her decade of media experience, LIVE TV Anchoring, award-winning investigations, speaking engagements as well as hosting her signature workshops, Bofta helps her clients achieve a powerful signature talk or pitch that they can share “on demand” while replacing their fear of validation with incredible confidence.
Bofta has been featured on the Women Empowered Global platform, Passion Vista Magazine, SiriusXM Urban View: the Lou Hutt Show, and a wide range of podcasts. She has also been named on the 100 Tropics Changemakers List, recipient of the ‘Young, Gifted and Black’ award and selected as a ‘Women of Excellence’ honoree by the New Pittsburgh Courier.
Bofta is a career and life mentor with the London-based organization, Global Thinkers Mentors Program. The mentors program is designed to advance woman’s empowerment and youth development around the world.
When she’s not on-air or coaching, Bofta is plotting her next bucket list destination. She’s swum with dolphins in Mexico, climbed a mountain (not planned) to reach a remote Ethiopian monastery, jumped off a 35-foot-high Jamaican cliff and backpacked twice in Europe.
She has also traveled to Cuba with nine other journalists for independent reporting projects covering race and other African diaspora issues. In 2013, she won a Midsouth Regional Emmy® for excellence in “Continuing Coverage.” Her report led Tennessee lawmakers to create a new bill to keep convicted aggravated rapists in prison for their full sentence. A year later, she received the Pennsylvania AP Broadcasters Association award for Outstanding Investigative Report. Throughout her career, Bofta has also received a variety of Emmy nominations highlighting her ability to write across multiple mediums, including: light feature, historical/cultural special report, sports feature, on-camera talent specialty assignment and investigative series.
Interested in coaching or booking her for your next event? Email firstname.lastname@example.org
2020 Media Orthopaedic Reporting Excellence: CBS News Story “Camp Open Arms”
2019 Asian-African Chamber of Commerce International Leadership Award
2019 Black Business Review Top 40 Under 40 Nominee
2018 100 Tropics Changemakers list
2017 ‘Women of Excellence’ New Pittsburgh Courier
2016 Robert L. Vann Award Winner, Best Investigative Report
2015 Three Mid-Atlantic Regional Emmy Nominations in the following categories: Investigative Report, Historical/Cultural Special, Best Specialty Assignment Reporter
2014 Pennsylvania AP Broadcasters Association Winner, Outstanding Investigative Report
2013 Mid-South Regional Emmy Nominee
2013 Mid-South Regional Emmy Winner
2012 Three Mid-South Regional Emmy Nominations
2011 Edward R. Murrow Winner