Trusted By.
“Engaging. Commanding. Knowledgeable. Adaptable.”.
“Intuitive to groups needs.”.
-HILTON
What Bofta can do for you.
Speaker, Emmy® Award-Winning Journalist, Coach.
Bofta Yimam is a powerhouse speaker, coach, entrepreneur, and Emmy® award-winning journalist who helps large audiences and her private clients uncover the golden stories that will inspire impact and create change.
She’s on a mission to challenge you to explore your experiences so you can own your story, lean into your power and communicate your expertise allowing you to win in business — and in life.
If you’re interested in Leadership, Story Design, or Visibility in Today’s Digital World, look no further.
Bofta Yimam
Bofta Yimam is an Emmy and Edward R. Murrow Award-Winning Journalist, International Speaker, TV Host and the Founder of StoryLede®, a fractional marketing and communications agency that uses storytelling to position organizations and their founders as industry leaders so they can skyrocket their visibility, impact and growth. She is the first Ethiopian-American newscaster to receive an Emmy award.
Bofta has more than 100 speaking engagements under her belt and is known for high-energy, inspiring, and insightful content that leaves a lasting impression on your group. She has spoken in London, Africa, as well as across the United States. Clients includes Hilton, Ulta, Estee Lauder X Vital Voices and many others…
After working as a National News Correspondent, Bofta took her passion for storytelling and empowerment to help business owners become dynamic marketing magnets.
For more than a decade, Bofta reported live on the morning and evening news for top TV outlets, including CBS National News, EuroNews and BBC. From the White House and the historical 2020 election to the Covid-19 response, Bofta has covered a plethora of stories that have appeared across the country. She also previously worked as the Capitol Hill Correspondent for The Black News Channel, where she covered policies and legislation dominating Washington with a special focus on the impact to people of color.
From the NAACP to Gabrielle Union-Wade and Hollywood directors, Bofta has anchored shows and interviewed a wide range of change agents who are leveraging their voice to make a difference.
She is certified as a Women-Owned Business (WBENC) and Minority Business Enterprise (NMSDC). Bofta is also part of a select group of speakers who have earned the professional speaker designation by the National Speakers Association (NSA). In 2025, she was selected as Leadership Howard County’s Class of 2025 and appointed to WBENC’s National forum.
Previously, she was nominated as one of the Capital Region Minority Supplier Development Council (CRMSDC) Suppliers of the Year, awarded Women Enterprising Women of the Year and also, successfully completed MassMutual’s Dartmouth College Tuck School of Business Program.
As seen in.
“Bofta delivers messages with a level of attention to detail and an ease that only comes from true mastery of her craft. I have noticed a significant improvement in the quality of the pitches delivered for our cohort since hiring Bofta. She offers multiple techniques to keep pitches engaging, whether through pacing, storytelling, or structure. Her insights on communication have made a noticeable difference.
I highly recommend Bofta as a speaker. Her energy engages the group in a meaningful way – even in a virtual format. You truly feel like she’s rooting for you, while delivering her content. She consistently checks in to ensure everyone is connected and moving with her throughout the session.”
– MONIQUE H. BENOIT –
SENIOR MERCHANT, ULTA BEAUTY
How you can work with Bofta.
Bofta partners with you to understand the needs of your audience or team and tailors every program to be immediately relevant and applicable.
Give your audience an engaging and exciting keynote at your next event.
Bofta combines high-level expertise with a down-to-earth attitude to create a memorable experience from start to finish.
Companies and teams both benefit from strong leaders. Leaders provide guidance, strength, and support. And great leaders can inspire and motivate others to grow and succeed.
Let Bofta help your people strengthen their leadership by developing powerful storytelling skills and presence so they can speak and lead with confidence.
Are you ready to show up as the expert in your field? Do you want to create a bigger impact on your industry and the world?
It’s time to be seen.
Bofta will help you position yourself as an industry leader to create more opportunities to share your influence and speak to the masses.
Testimonials.
Certifications.
